Beverage alcohol
Brand worlds for
spirits brands.
You know the liquid and the story behind it. We bring the craft: lore, labels, sell sheets, an age-gated site and campaigns that sell flavour and story, never strength or excess, built with you inside AGCO, CRTC, CFIA and LCBO rules.
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The rules you work inside
Your world lives inside these rules. We check every word against them, so you don’t face them alone.
- AGCOOntario's liquor advertising standards: no appeal to minors and no promotion of excess.
- CRTC alcohol codeNo emphasis on strength, and no link to social, sexual or business success.
- CFIALabelling rules for every can, bottle and case.
- LCBOListing, packaging and promotional requirements for the provincial channel.
Selling spirits without selling the buzzHow a world gets built
The method
The layers,
read for spirits
Seven layers, built in order. Lore comes first: who you are, who you stand against, and what you are called. Every layer after it is written inside the rules of your category.
- 3
Language
Lore and flavour, never strength, excess or social success.
- 4
Map
A where-to-buy map, an age-gated site and a page for every product.
- 5
Ground
Tastings, the back bar and the store display, built to the same rules as the label.
- 6
Artifacts
Labels, cases, shelf talkers and sell sheets ready for buyers and inspectors.
- 7
Machinery
Orders, distributors and stock by store, with the paperwork a listing needs.
Every world starts
with a Verdict.
Fixed fee of $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.
Three ways to work with us: The Verdict · The Build · The Keep
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