Your Verdict fee counts here
The Build.
We build all seven layers, from the story at its core to the systems that keep it running.
Together we build your world as one brand: the name, the voice, the website, the space, the print and the booking systems. Every piece is checked against your Ontario regulator’s rules.
$25,000CAD for a full world
- A complete world, or only the layers you are missing
- A single layer is quoted, and its dates set, after a free call
- Most full worlds take 12 to 16 weeks from kickoff to launch
- Lore always comes first
- Handed over ready to launch
Free 30-minute call · No obligation
What we build with you
- 1. LoreWho you are, who you stand against, and what you are called.
- 2. LawWhat you can say, what you can charge, and how it is packaged.
- 3. LanguageVoice, posts and ads that get noticed and still pass review.
- 4. MapWhere people find you online, and how they book or buy.
- 5. GroundThe physical space: arrival, flow, signage and the screens on your walls.
- 6. ArtifactsPrint, labels, packaging and forms: anything a customer can pick up.
- 7. MachineryIntake, booking, follow-up and reporting, with AI doing the repetitive work and a person making the calls.
How it works
- 1
The Verdict
$3,500 · 5 business days
Every world starts with a Verdict, a scored audit of what you have. Its fee is credited to a Build that starts within 60 days.
- 2
The dates
Before we start
You always know what happens next, what it costs and when it lands.
- 3
Lore first
Layer 1 of 7
We start with the story, because everything else is built on it.
- 4
Layer by layer
Signed off with you
Each layer is signed off with you before the next one depends on it, and each one is checked against your category’s rules.
- 5
Launch
Ready, not revised
The world goes live as one piece: the site, the space, the print and the systems, already checked against your rules.
The dates
Most full worlds take 12 to 16 weeks.
From kickoff to launch.
- The Verdict: Week 0, 5 business days
- Lore and Law: Weeks 1 to 3
- Language and Map: Weeks 3 to 6
- Ground and Artifacts: Weeks 5 to 10
- Machinery: Weeks 9 to 14, testing and the regulator check
- Launch: Weeks 12 to 16
Signed off with you
A guide, not a promise. The Verdict sets your real dates.
Who it’s for
A complete world from zero, or only the layers your world is missing.
Ontario clinics, dental clinics, medspas, law firms, spirits and food and drink brands, and other businesses where the rules shape what the marketing can say.
Brand worlds for: Clinics · Dental clinics · Medspas · Law firms · Spirits brands · Food and drink brands
Questions
How much does a Build cost?
From $25,000 CAD for a full world. You pay for the layers you are missing, not a package you do not need. Your Verdict fee is credited in full to a Build that starts within 60 days.
Can I build only the layers I am missing?
Yes. You can start with what you already have, and we fill in what’s missing. A single layer is quoted, and its dates set, after a free call. If we need a Verdict first, its fee is credited to the work.
How long does a Build take?
Most full worlds take 12 to 16 weeks from kickoff to launch. Every world is different, so the Verdict sets your real dates, and you have them before we start. What moves them: what you already have, how fast sign-offs come back, regulator review, and print and signage lead times.
Who does the work?
KNGHT’s founder built every world on this site with the people who run it. We build with you, because you know your business best.
Who checks the claims, and who signs off?
Every piece is checked against your Ontario regulator’s rules. We check every word against them, so you don’t face them alone. Each layer is signed off with you before the next one depends on it. The Law layer
Do I need a Verdict first?
Every world starts with a Verdict, a scored audit of what you have, for $3,500 CAD in 5 business days. The full fee is credited to a Build that starts within 60 days, so you never pay twice for the same thinking. How the Verdict works
Why does Lore come first?
Because every other layer reads from it. No layer is built before Lore. The Lore layer
What do I have at the end?
A world handed over ready to launch. It goes live as one piece: the site, the space, the print and the systems, already checked against your rules.
Who owns the work after handover?
After handover, it is yours, not KNGHT’s: the files, the site, the domain and the accounts we made for you. Fonts and images are licensed in your name.
What happens after launch?
After launch we stay on and keep your world running with you. That is the Keep, from $4,500 CAD a month. More on the Keep
How does $25,000 compare?
In Toronto, strategy, identity, website and launch together usually run $25,000 to $80,000 or more, and some agencies set minimums of $50,000. These are published figures, not quotes. What a brand world costs in Ontario
The free call · 30 minutes
You bring the dream.
We bring the blade.
Your three biggest risks, one fix for this week, and a straight answer on fit.
There’s no pitch and no obligation. If we can’t help, we’ll tell you.
You’ll speak with the founder, not a salesperson. The call is over Google Meet or by phone.
Calls and visits are on Wednesday and Friday, 1 to 5 pm, Toronto time.
Before the call, have your website address ready, plus one ad, label, menu or form you use today. That is all.
Calendar not loading? Open it in Calendly or email sho@knght.com. We reply within 2 business days.