Legal services
Brand worlds for
law firms.
You know your clients and the practice you are building. We bring the craft: practice-area pages, voice, intake and retainer packages that earn trust without promising outcomes, built with you inside the Law Society of Ontario's marketing rules.
Free 30-minute call · No obligation
The rules you work inside
Your world lives inside these rules. We check every word against them, so you don’t face them alone.
- Law Society of OntarioMarketing must not be false or misleading. Only Certified Specialists may use the title.
- Contingency fee rulesAny advertised contingency arrangement must be explained in full.
- Competition ActNo false or misleading claims about services or outcomes.
Why most lawyers cannot call themselves specialistsHow a world gets built
The method
The layers,
read for law firms
Seven layers, built in order. Lore comes first: who you are, who you stand against, and what you are called. Every layer after it is written inside the rules of your category.
Every world starts
with a Verdict.
Fixed fee of $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.
Three ways to work with us: The Verdict · The Build · The Keep
Also for: Clinics · Dental clinics · Medspas · Spirits brands · Food and drink brands