Food and drink
Brand worlds for
food and drink brands.
You know your product and where it comes from. We bring the craft: the name, packaging, labels, menus and a site built to sell. We check every allergen, health and sourcing claim with you against CFIA, Health Canada and the Competition Act.
Free 30-minute call · No obligation
The rules you work inside
Your world lives inside these rules. We check every word against them, so you don’t face them alone.
- CFIALabelling for everything sold to take home, including allergens and free-from claims that must hold for every batch.
- Safe Food for Canadians RegulationsA licence to import food into Canada, with traceability and preventive controls.
- Health CanadaDefined rules for nutrition and health claims.
- Competition ActNo false or misleading claims, including sourcing, green claims and price.
The method
The layers,
read for food and drink brands
Seven layers, built in order. Lore comes first: who you are, who you stand against, and what you are called. Every layer after it is written inside the rules of your category.
- 3
Language
A voice regulars repeat, and copy that never overstates a health, allergen or sourcing claim.
- 4
Map
Product pages, a retailer locator and a Google Business Profile that wins the map pack.
- 5
Ground
The counter, the booth and the shelf display at every retailer.
- 6
Artifacts
Labels, ingredient panels, menus, bags and cups checked line by line.
- 7
Machinery
Online and wholesale orders, fulfilment and reporting.
Worlds built with food and drink brands
Every world starts
with a Verdict.
Fixed fee of $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.
Three ways to work with us: The Verdict · The Build · The Keep
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