The free call · 30 minutes
Find out where you stand, before you spend.
Thirty minutes on the world you have and the rules it lives under. Tell us what you sell, who you sell it to, and who regulates you. We look at your site and your category live, and we tell you what we see.
There’s no pitch and no obligation. If we can’t help, we’ll tell you.
You’ll speak with Sergio Ho, KNGHT’s founder. The call is over Google Meet or by phone.
Calls and visits are on Wednesday and Friday, 1 to 5 pm, Toronto time.
None of these times work? Email sho@knght.com and we will book your call directly.
Have your website address ready, plus one ad, label, menu or form you use today. That is all.
Calendar not loading? Open it in Calendly or email sho@knght.com. We reply within 2 business days.
What you leave with
- Your three biggest risksNamed on the call. The things most likely to cost you a customer, a listing or a letter from your regulator.
- One fix for this weekThe exact change, at no charge. Yours to keep whether we work together or not.
- A straight answer on fitEither a Verdict is worth it, or it isn't yet and we tell you what to do first.
- The next stepIf a Verdict makes sense: $3,500 CAD, a scored report in 5 business days from kickoff, and the fee credited to your Build within 60 days.
What we cover
- 1
Your business
What you sell, who buys it, and the one result you need this year.
- 2
Your rules
Your regulator and what your marketing has to pass: CPSO, CNO, the Law Society, AGCO, CFIA or Health Canada.
- 3
A live look
Your site, your search presence and one piece of marketing you are proud of, on screen together.
- 4
The seven layers
What’s working, and where you’re likely losing people.
Questions
How much does a Verdict cost?
$3,500 CAD. It is a fixed fee, the same for every world.
How long does it take?
A scored report in 5 business days from your kickoff call. The clock starts once we have your site, your marketing and access to what we need to read.
How long does a Build take?
Most full worlds take 12 to 16 weeks from kickoff to launch. A single layer is quoted, and its dates set, after a free call. Every world is different, so the Verdict sets your real dates, and you have them before we start. What moves them: what you already have, how fast sign-offs come back, regulator review, and print and signage lead times.
What does the Verdict cover?
All seven layers: Lore, Law, Language, Map, Ground, Artifacts and Machinery. Each is scored against your buyer and your regulator, with an AI readiness check: which work could run itself, and what is safe to automate. You get a ranked fix list with the order to do it in.
Who does the work?
KNGHT's founder leads every Verdict and every call. We build with you, because you know your business best.
What happens if I go ahead with a Build?
The full Verdict fee is credited to a Build that starts within 60 days, so you never pay twice for the same thinking.
Who owns the work after handover?
After handover, it is yours, not KNGHT’s: the files, the site, the domain and the accounts we made for you. Fonts and images are licensed in your name.
Is the call free?
Yes. Thirty minutes, no obligation.
Which businesses do you work with?
Ontario clinics, dental clinics, medspas, law firms, spirits and food and drink brands, and other businesses where the rules shape what the marketing can say.
Three ways to work with us: The Verdict · The Build · The Keep