How a world
gets built.

1. 1

   The call

   Free · 30 minutes

   We look at your site and your category together and name your three biggest risks. You leave with one fix for this week and a straight answer on whether a Verdict is worth it. The call is over Google Meet or by phone.

2. 2

   The Verdict

   $3,500 · 5 business days

   A scored audit of the world you already have, all seven layers judged against your buyer and your regulator. You get a ranked fix list, the order to do it in, and a readout call to walk through it.

   How the Verdict works

3. 3

   The Build

   From $25,000 for a full world

   We build the missing layers with you, Lore first, because every other layer reads from it. Each layer is signed off with you before the next one depends on it, and you have the dates before we start. Most full worlds take 12 to 16 weeks from kickoff to launch. The Verdict fee is credited to a Build that starts within 60 days. A single layer is quoted, and its dates set, after a free call. If we need a Verdict first, its fee is credited to the work.

   How the Build worksSee the dates

4. 4

   Launch

   Ready, not revised

   The world goes live as one piece: the site, the space, the print and the systems, already checked against your rules.

5. 5

   The Keep

   From $4,500 a month

   After launch we stay on and keep your world running with you: content, signage, campaigns, new locations and new products. It grows without losing its rules. The Keep runs as long as you want it to, on a 3, 6 or 12 month plan.

   More on the Keep

Built in this order

• 1. LoreWho are you, who are you for, and who are you against?
• 2. LawWhat are you allowed to say, charge and promise?
• 3. LanguageDo you sound like one brand everywhere, and does it pass review?
• 4. MapCan people find you, and can they get in?
• 5. GroundDoes the place feel like the brand?
• 6. ArtifactsIs everything a customer holds on brand and compliant?
• 7. MachineryDoes it run without you chasing it?