Healthcare
Brand worlds for
clinics.
You know your patients and the clinic you want to run. We bring the craft: the name, the voice, the website, the signage, the forms and the booking system, built with you inside the rules of every college on your team, Health Canada limits and PHIPA.
Free 30-minute call · No obligation
The rules you work inside
Your world lives inside these rules. We check every word against them, so you don’t face them alone.
- CPSOAdvertising by physicians must be factual and verifiable, with no testimonials.
- College of Chiropractors of OntarioNo testimonials in chiropractic advertising, apart from generic ones.
- College of Physiotherapists of OntarioSince May 2025, testimonials are allowed if they are true and verifiable, with the patient's consent.
- Health CanadaLimits on advertising prescription drugs and medical devices to the public.
- PHIPAOntario's rules for every piece of patient information the world touches.
- Competition ActNo false or misleading claims, and pricing that shows the full cost.
Can your clinic put patient information into ChatGPT?How a world gets built
The method
The layers,
read for clinics
Seven layers, built in order. Lore comes first: who you are, who you stand against, and what you are called. Every layer after it is written inside the rules of your category.
- 3
Language
Testimonials only where each profession's college allows them, no promised outcomes, and a voice patients trust before they book.
- 4
Map
Service pages patients and AI assistants can answer from, and a Google Business Profile for each location.
- 6
Artifacts
Intake and consent forms, aftercare sheets and signage, each checked before print.
Every world starts
with a Verdict.
Fixed fee of $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.
Three ways to work with us: The Verdict · The Build · The Keep
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