Aesthetics

Brand worlds for
medspas.

You know your patients and you set the standard of care. We bring the craft: treatment pages, price menus, content, ads and consent forms, built with you inside CPSO, CNO and Health Canada rules.

Free 30-minute call · No obligation

The rules you work inside

Your world lives inside these rules. We check every word against them, so you don’t face them alone.

  • CPSO and CNORules for the physicians and nurses who prescribe and deliver treatments.
  • Health CanadaTo the public, a prescription drug ad is limited to its name, price and quantity.
  • Competition ActNo false or misleading claims, and pricing that shows the full cost.

What a medspa can say about Botox in an adHow a world gets built

The method

The layers,
read for medspas

Seven layers, built in order. Lore comes first: who you are, who you stand against, and what you are called. Every layer after it is written inside the rules of your category.

  • 3

    Language

    Treatment language that sells the result without naming the drug or promising the outcome.

  • 4

    Map

    Treatment pages that rank, and booking that starts from search or social.

  • 6

    Artifacts

    Consent forms, price menus and aftercare cards that match the room and the rules.

All seven layers

Every world starts
with a Verdict.

Fixed fee of $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.

Three ways to work with us: The Verdict · The Build · The Keep

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